Q1 2021 Performance of Top iOS Racing Games in the UK

The first quarter of 2021 has been an eventful period for racing games on the iOS platform in the United Kingdom. Sensor Tower has compiled data on the top performers in this category, revealing trends in downloads and user engagement.

ABC Runner by JoyPac, after its release in mid-January, experienced a significant surge in downloads, peaking at 220K in the week following its launch. Although weekly downloads saw a downward trend, settling at around 28K by the end of March, weekly active users maintained a stable interest with approximately 53K in the last week of the quarter.

Happy Printer from US-based Freeplay LLC saw an impressive debut with downloads reaching 173K in its first full week. Despite a gradual decline in downloads to 26K by the end of March, weekly active users peaked at 209K in the first week of March, before decreasing to around 55K by the quarter's end.

Voodoo's Shortcut Run showed a consistent revenue stream throughout the quarter, although the revenue trended downward from 159 USD in mid-February to 44 USD by the end of March. Downloads for the game followed a similar downward trajectory, starting at 79K at the end of December and dropping to 11K by the close of the quarter. Active users also decreased, from over 206K at the end of December to 62K by March's end.

Zynga Inc.'s Gear Race 3D had a quieter quarter with download numbers gradually falling from 54K at the end of December to just under 7K by March's end. Weekly active users showed a decline from 90K to just over 14K in the same period. Notably, the game did not generate revenue until the very end of the quarter.

Finally, Mario Kart Tour by Nintendo Co., Ltd. maintained strong revenue throughout the quarter, with figures fluctuating around the 30K USD mark. Downloads for Mario Kart Tour remained steady, with numbers ranging from 25K to 14K. The game also saw a consistent level of engagement with active users, starting at over 152K at the end of December and ending the quarter with over 204K active users.

For a more detailed analysis and insights on the performance of these iOS racing games, Sensor Tower's platform offers a comprehensive look into the mobile app market.